If you ever wonder: “What’s so great about coaching and how it can better your life? And, why are the best companies using coaching?” Then, this episode is a must watch to figure it all out with outstanding Charlotte Saulny, the President of the Marcus Buckingham Company.
She has worked with the best business and life coaches in the world!! Really!! Having worked closely with Tony Robbins, Ken Blanchard, and Marcus Buckingham-three of the greatest thought leaders in today’s coaching, Charlotte has been on the forefront of coaching for years. Facebook, Yahoo, Microsoft are only a few of her clients that she helps become better, more effective, more engaged.
Enjoy the show!! The past, present and the future of coaching is about to be unveiled…
Every individual needs help being the BEST they can be. Coaching is the most effective way to accelerate performance and unlock human potential. A LIFE WITH A COACH is a life of more accountability, more challenge, and intention, and more courage to take significant steps forward in life.
ARE YOU READY FOR THAT SHIFT? Below are 5 distinctions that will propel you forward!
# 1 MOVE FROM GOOD TO GREAT COURSE OF ACTION
Take into consideration not only your intentions but also the impact you want to have. Intention + Impact=Great Course of Action
# 2 COACHING IS NOT AN INTERVENTION FOR PROBLEMS ANY MORE. IT’S A REWARD.
Companies now use coaching as a reward to keep their top talent and to perform at exponentially high levels.
# 3 WHY IS FACEBOOK USING COACHING?
Simple…To empower the FB Managers to be effective people leaders & to create results faster.
# 4 YOUR EMOTION DRIVES BEHAVIOR
You can control your emotional state. You can control how you feel about a situation and what it means. And, that can be a very powerful way of creating the destiny you want. Coaching creates shifts in the meaning you attach to situations, and that affects our actions. And, our actions shape our destiny.
# 5 MASTER YOUR EMOTIONAL STATE
Mastering your state is simple, but not easy. Yet very powerful in defining your destiny.
Have you seen that episode of Oprah, where Oprah Winfrey documented the life shifts of 30 women across America after only 3 months of coaching? Well, our outstanding guest, Charlotte Saulny made that happen with Oprah and TMBC.
And, that has been really powerful in realizing the impact of coaching. That one-on-one personalized attention, focused entirely on your situation, focused entirely on your psychology, on whatever strategy you need to employ to move toward your goals. That’s the power of coaching!!
That’s all for this week. Go make your life outstanding. Here is a link that will help you find out what your strengths are so that you can build on your strengths!!
And, because so many of you requested, I am sharing with you the full transcribed interview with you below. Enjoy!
Anush: Hello. Coach Anush Gagua here. Welcome to Your Better Life with Anush TV, the place to be to start creating the kind of life you’ve always wanted. We’ll go to every week for your success, healthy lifestyle and transformation. What is your next level at this point of your life? Is it a better relationship, a better career, more abundance, more energy? Do you know what your strengths are? In fact, are you leveraging your strengths and are you playing to your strengths to create what you want in your business and life? Well, stay with us because today we have an outstanding guest. Our guest today is Charlotte Saulny, known for helping individuals and companies such as Facebook, Best Buy, Kohl’s become better, more effective and more engaged.
Today, we’ll have an up close and personal interview with the president of the Marcus Buckingham Company Charlotte Saulny. Charlotte has worked with the best life and business coaches in the world really. Having worked with Tony Robbins, Ken Blanchard, Marcus Buckingham. Three of the greatest thought leaders in the coaching industry today. Charlotte knows the coaching in and out and she has been on the forefront of coaching for years; Yahoo, Facebook, Microsoft, Cisco are only a few of her clients and Charlotte’s conviction is that coaching is a new learning and organizations that are committed to a lurking human potential will turn to coaching more and more in the upcoming years. Charlotte, thank you so much for being here and it is such a privilege and joy after having met you at ICFLA for the first time not so long ago. Thank you for being here first of all.
Charlotte: Thank you so much for having me. I’m delighted to kick off my new year talking with you about coaching.
Anush: There are so many questions I want to ask but I’ll start the simplest question of all is you are the president of the Marcus Buckingham Company, your clients are only Facebook, Kohl’s, [Deloitte 00:02:13], Coca Cola and you are a mother and you’re a wife, how do you do it all?
Charlotte: How do I do it all? I am very intentional and very disciplined around how I spend my time. I’m very clear on what my commitments are and to whom I have those commitments. I’d like to say that I’m fabulous of being able to do all of these things all the time. The truth is, I’m not as with everyone else, you do your best to balance all of the commitments that you have in your life. You realize that balance is a state which is very difficult to achieve, and so what you do is you just make smart choices in that moment at that time around what you need to be doing. Do you need to be with your children at that moment in time? Do you need to be with your clients at that time? What do you need to be doing right then and there? Just recognize that it’s a journey and learn it all along the way. How do I do it all? With a lot of luck and a lot of help.
Anush: And intentions.
Charlotte: A lot of intentions and discipline.
Anush: One of the things that you talk a lot about is differentiating between a good course of action and a great course of action. Can you please talk more about that?
Charlotte: The difference between a good course of action and great course of action is not just taking into consideration your intentions but also the impact that you want to have. I think a lot of people think about, what is my intention? I don’t know if people take the next step and think about, what is the impact I want to have? I think that if you want to make the differentiation between a good course of action and a great course of action, think both about intention and the impact. What is the outcome? What is the tangible result that you want to achieve and then what are the steps that you need to take to achieve it?
Anush: That’s beautifully said totally.
Charlotte: Thank you.
Anush: When you do something beyond yourself and you get much more power.
Anush: You’ve been in the coaching industry for a while now …
Charlotte: I have, I have.
Anush: … and you’ve seen in evolved, how has coaching changed throughout this time?
That’s a great question. I’ve had the privilege of being in this industry for a very long time so I had started being exposed to coaching … Goodness, about fifteen years ago when it was really a fledgling profession. People were beginning to realize the impact that coaching could happen in the world but it didn’t have much structure or much format. I think there were five coaching schools at the time that I sort of came upon coaching. I was first exposed to coaching when I worked at the Kim Blanchard Company.
Anush: How long did that was at?
Charlotte: Gosh, that must have been back in 2001 or 2002.
Anush: Fourteen or fifteen years ago.
Charlotte: Yeah, a while back, a while back. The Ken Blanchard Company did started a subsidiary company called coaching.com. Coaching.com was an organization that really believed, we really believed that you could leverage technology to facilitate a conversation between coach and client and that in leveraging technology, you would be able to do a lot more coaching organizationally and have the impact that you intended. I joined this organization and had the opportunity to read every single book that had ever been written on coaching at that time.
Anush: That’s pretty awesome.
Charlotte: Extremely awesome. I mean, talk about like a wonderful educational opportunity. I also had the opportunity to work with some great thought leaders in that space. It was a very exciting time. It was inspirational time and it was a time where people are really thinking why, what is the role that coaching has to play in the world? We were really focused on how do we define what coaching is versus what coaching isn’t so we could be clear around the parameters of coaching.
Anush: I remember we talked about this at ICF meeting is that before, coaching was kind of thought of as intervention problems. Now, it’s not the punishment, it’s a reward and you’re saying that’s more and more with the great companies that you’re working with. Would you please talk more about that?
Charlotte: Yeah, absolutely. As you said, I think coaching in the past was seen as a tool that you would leverage usually with executives to help them with particular problems they were having in the workplace, they were having a negative impact on employees or their teams. I think coaching was seen as an intervention to support that. Now, I see coaching being used as a tool not just with executives but also with management to actually retain top talent. It seen it’s a competitive differentiator in the talent war and with so many talented people in the world today, you know, one of the top challenges that organizations face is how do you keep your talent, how do you keep them engaged, how do you keep them meet your company. Especially with the millennials, how do you keep them and coaching is a phenomenal tool to do that. Coaching is a way to help people understand that you’re interested in them, you’re interested in the development. It’s a way of keeping them really engaged and it’s a way of helping them perform at exponentially high levels.
Anush: Facebook, [Deloitte 00:08:01], Coca Cola, but specifically Facebook, could you please share if you can of course about the work that you do with Facebook and why do you think that has been so successful?
Charlotte: It is a privilege to work with a company like Facebook first of all. Extremely forward thinking company, really committed to their mission, very strong and powerful culture, very connected culture, obviously having a huge impact in the world and their mission is really to connect people around the world. Number one is a privilege to work for them but because they’re such a forward thinking company, inevitably they’re looking for how do we get the best of our people, what is new, what is different, what’s effective, what’s not effective? It was very easy to partner with them. I started working with them a few years ago. I’m an old colleague and friend whom I worked with that of previous company went to Facebook, asked me to come in and work with them with their management population and helped them put together some sort of initiative that would empower their managers to be effective people leaders.
Again, great fun. What we discovered over a period of time is as we deliver these programs, we started adding a little bit of coaching here and there. We found that when we added coaching to any of the educational programs that we had developed, we saw that there is a really large return of investment. People were applying the tools that they have learned and in a very effective way. When you start seeing results like that, you do more of what’s getting results. Facebook was one of the first companies with whom I worked as you’ve said. Gosh, we want to do more of that. Now, they actually give coaching to every single person that is a people manager within the organization.
Anush: That’s amazing because even nowadays you know, outside Facebook is very forward looking company but there’s still companies and there’s still people today that they’re wondering why do I need a life coach or why do I need a coach, I’m doing pretty fine? What would you have to say to this people?
Charlotte: Talent, retention and performance. The bottom line is every individual needs help being the best they can be. The question for any organization or any individual is what is the most effective approach? What is the effective medium for accelerating performance and unlocking potential? Unquestionably, coaching gets that kind of result. I think that it’s a function of really being prepared to look at the data and recognize that when you get that kind of result, it’s worth making that kind of investment. I mean, I think of coaching as performance insurance.
Anush: A life with a coach and a life without a coach?
Charlotte: Fun. Let’s see, I think a life with a coach is a life that has more accountability, it’s a life with more challenge because you have an individual that’s challenging you not only your beliefs but your actions. I think it is a life of more intention of course because you are making a decision that you are going to spend time committed to bringing out the best of yourself and having the kind of contribution you can make in the world. I think it’s a life of more intention, more accountability, and frankly more courage. I don’t think individuals ought to have coaching unless they’re prepared to actually take some pretty significant steps forward in their life and actually make some pretty significant behavioral changes. I think it’s a life of courage as well.
Anush: You’ve worked with Marcus Buckingham, are still working. You worked with Tony Robbins and Ken Blanchard …
Anush: … Can you share something about Tony or Marcus that we don’t know yet you feel comfortable to share.
Charlotte: There you go and that’s the question, right? Tony is an extraordinary man, you know Tony.
Charlotte: He’s an extraordinary man. He’s actually a genius as it relates to figuring how to shift people psychology and their belief system which of course is the first and very important step to creating behavioral change is to ensure that you are thinking about someone’s psychology so he’s phenomenal. In terms of what you may not know about him, I think that there is a widespread recognition of his genius on stage in terms of how he presents and how he can keep a room alive for hours at end, like thousands of people as you know. He can keep the monitor fit, he can keep them engaged. I don’t think what everyone sees that I had the privilege of seeing when I work for Tony is his intellectual prowess when it comes to content development.
You see him delivering content on stage but I would literally be locked in a room with him for maybe two or three days at a time and he would just sit and talk and talk and talk. You would have a room of [several 00:13:39] people just furiously capturing notes and recording what he would share. There was so much inner brilliance that would just come out and form the basis of some very powerful content and tools and resources that can help people be at their best. I don’t know if you know that scene among stage. You know I don’t know if you would get the understanding that he truly is that brilliant. I think that’s probably something that people don’t know about him is how much behind the scenes he’s involved in the creation of that content.
Anush: People see the end result and they think it has to be that simple. Why am I not that and why am I not getting that? Just seeing genius as like Tony do all the preparation work.
Charlotte: Mandates. I think that the thing about Tony is that he works just as hard if not harder than anyone else. I mean this is a man that’s putting in the hard work and he does not shy from hard work. Actually in fairness, I would say that about all of the three men for whom I’ve had the privilege of working you know, Ken, Tony, Marcus, all three of them work harder than anyone else. They prepare harder than anyone else and they really are brilliant in their own way.
Anush: What have you learned from Tony? I know of a lot of things probably but what is that one thing that …
Charlotte: Probably that your emotions drive behavior and recognizing that you can control your emotional state. You can control how you feel about a situation and that can be a very powerful way of creating for yourself the destiny you want. I think I learned a tremendous amount about psychology, a tremendous amount around what are some of the things that you can do to make the behavioral shifts you want to make and I mean extraordinary work. That was probably what I took away most from my time with Tony and also just share grit and hard work like you’ve just have to keep working. It is not easy and that’s okay but that’s what I learned from him.
Anush: Yeah, and mastering your state. That’s huge.
Charlotte: Absolutely. It’s huge and you know about that. I mean mastering your state isn’t necessary. It’s simple but it’s not easy. Again, it’s very powerful if you can do that.
Anush: It defines if you master your state every day of every week of your life, that pretty much defines your destiny.
Charlotte: Absolutely, and that’s a discipline, right? That’s a discipline, it’s a habit. It’s ritually you need to build. That’s not necessarily easy when work catches up with you and your daily life gets on top of you. It’s just really important for you to make that a priority.
Anush: Having that tool available to you and knowing that you can make that shift and it is up to you. Yes, sometimes you get too caught up and you don’t want to do that but then knowing that that they’re to help you, that’s pretty huge.
Charlotte: It is. It’s very powering.
Anush: Working with the clients and using that and knowing that’s always there to support at you. What about Ken Blanchard, the one minute manager with [eye 00:16:50]?
Charlotte: The one minute manager. Ken is probably one of the gentlest, most service oriented people I know. He genuinely cares about people and genuinely wants what’s best for them. He is extremely consistent and congruent in the way that he shows up. This is a man that really practice what he preaches, practices what he preaches as it relates to taking care of people and making a difference in the world and kind, loving and just a deeply spiritual person. It was a privilege to work for him too.
Anush: I know you told the Oprah story that I see and follow. Can you please tell us the Oprah story?
Charlotte: The Oprah story, absolutely.
Anush: Thank you.
Charlotte: Back in 2008, Marcus got a phone call from Oprah. He had just released a book called Go Put your Strengths to Work. This book was a very practical, tactical book that was designed to help individuals take accountability for identifying and leveraging their strengths in their work, in their world at work. Marcus got this phone call from Oprah who said, “Look, love the book, would really love to talk to you about the book on the show but in fact, we’d like to do something a little bit bigger. We’d like to identify thirty women from across the country all of whom come from different backgrounds, at different stages of their lives, different careers, etc., etc. But they all had in common is that they were stuck in their life.”
They didn’t really know how to move forward, they didn’t know the next steps they were meant to take. Oprah proposed that we would run a workshop for this thirty women and the outcome of the workshop was to take them through a process to help them identify their strengths and then put these three phenomenal women in contact with the coach so they could receive one-on-one coaching for three months after this workshop. Marcus and I said, “Well, that’s great. What an awesome opportunity. Absolutely, we should do that. That would be a wonderful thing to do.” We flew to Chicago. We put together this half day workshop for these thirty women. Oprah participated in the workshop herself which was amazing.
Anush: How awesome.
Charlotte: I mean, it’s just amazing that she would play full out in participating in that kind of ways as well. They went through a half day workshop around their strengths, then we assigned them each to a coach and each woman got three months in coaching. At the end of that three months, all of the women were going to be flown into the Oprah show along with the coaches and Marcus. We were going to talk about this whole experience and talk about the impact that it had in the world. Three months later, we fly to Chicago. We get in the audience, Oprah interviews Marcus for the full hour show. During that show we’re also talking to the women and the audience who would gone through this process. It was extraordinary to hear the results that these women had achieved. Absolutely the workshop changed their thinking around, what their strengths for and their talents. I mean it was a wonderful starting point for their journey, but what had the real impact was that one-on-one coaching they received post that workshop which really helped them to start apply, applying the tools they had learned and building the habits that they’re important to build if you want to lead a strengths based life.
Some of the stories they shared were remarkable. I mean, these women had changed their jobs or they had made moved or they had just made some pretty powerful shifts in their role to help them move forward. It was in that moment, sitting in the audience of Oprah and hearing this women share that I realized in a different kind of way the impact that having a coach has, having that one-on-one personalized attention focused entirely on your situation, focused entirely on your psychology, focused entirely on whatever strategy you need to employ to move forward, it was then that I realized how truly powerful coaching could be in the world. It was from that point on that I think Marcus and I made a very conscious decision to grow the coaching practice because we realized that the coaching approach was having an extremely powerful impact that we want it to replicate.
Anush: Thank you very much for the share. I’d love to sit down with you for another interview because I’m sure we have so much more to discuss but let’s wrap it up. Thank you so much and I’m looking forward to more very soon.
Charlotte: Thank you so much. This has been a great fun for me.
Anush: Likewise. That’s all for today. Thank you so much for watching and to wrap up, I would like to hear from you. Do you know what your strengths are? Go to StandoutAssessment.com and find out and share with us what your strengths are. Know your strengths, own your strengths, play to your strengths to create the life and business you deserve and desire to acquire. If you like this video, please subscribe to our channel and share this video with your friends and family and colleagues. Until next time, remember that life is what you make it so make your life outstanding.